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Traditional approaches that have worked for decades, or even centuries, are being swept away. Digital marketing fundamentals presented as a score workshop 3. The professional diploma in digital marketing, with which this textbook aligns, composed of 10. The texts teaching and learning resources include an instructors. Fundamentals of digital marketing puneet bhatia pearson. There are plenty of free digital marketing pdf books to download available on the internet. May 24, 2017 12 email marketing fundamentals to master columnist mary wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you. Even though the term digital marketing was coined in the 1990s, its complete usage and importance have risen only in the recent past. About the authors dave chaffey is a digital marketing consultant and publisher of marketing advice site. The professional diploma in digital marketing, with which this textbook aligns.
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